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Course Description

Social Media Engagement Strategies

Course Overview:
This course will prepare participants to engage individuals and volunteer organizations through social media, especially in the context of disaster preparedness and response.  Social media engagement is often an enigma to most people, particularly in the public sector, because it is a different form of communication than most are accustomed.  Through this course, participants will learn how to develop content that engages their audiences and turns their words into action throughout the disaster cycle.  Participants will learn about social media engagement techniques, individual and organizational roles in crisis communication and Virtual Operations Support Teams (VOST).

Target Audience

Public and private sector organizations with the responsibility to:

  • Convey disaster-related information to the public
  • Gather information during and after a disaster

This migh include the following members or representatives of the following groups:

  • State, county and local emergency management agencies
  • Community Emergency and Community Response Teams such as neighborhood organizations or community associations and various non-first responder response teams who have communication needs before, during and after a response
  • NGOs
Course Level
Performance

Prerequisites & Other Information:
Prerequisites:

Successful completion of PER-304 Social Media for Natural Disaster Response and Recovery.Recommended courses: IS-42, IS-100, IS-200, IS-700

Requirements:
1) Participants will be required to bring their own laptop or wi-fi enabled device to the training session for the hands-on exercises.
2) This course conducts a Pre-test, Post-test, and Course Evaluation online. If you do not have an online account prior to the class start date, you may not be able to participate in the class.



Cost:
No tuition is charged.


Course Specifics

Hours: 8.00
Provider: University of Hawaii, National Disaster Preparedness Training Center
Sponsor: DHS-FEMA TEI
Disciplines: Education
Elected Official
Emergency Management
Emergency Medical Service
Fire Service
Government Administration
Hazmat
Health Care
Law Enforcement
Military
Private Industry
Public Health
Public Safety Communications
Public Works
Volunteer Organization


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